Posted in February 17th, 2010
I write this with a beautiful if somewhat distracting view of the same snow-capped mountains that much of the world is currently watching. At this very moment, athletes located all over this region are giving it their all as they attempt to be the best in their sport.
The observant will notice how the changes in technology have changed the experience for both the competitors and the audience. Viewers benefit from the new fiber-optic communications tools that the broadcasters employ. The event organizers utilize the latest in weather forecasting to micro-managing events, while the athletes use technology for everything from training enhancement to improving their gear and even their clothing!
Time is of the essence!
True competitive advantage however refers to the utilization of tools and/or techniques that are exclusively yours.
While Monarch software isn’t rare or used by only a select group, it’s not exactly widely used either; at least not yet. Really, how many people do you personally know that use Microsoft Windows? Right: probably almost everyone that you know. And how many of them simply know of Monarch, much less use it regularly? I feared as much… but I’m doing what I can to change that!
So there’s enough time for you to make Monarch a factor in your competitive advantage strategy. Every business that aims to be profitable has, or should have, a competitive advantage. If they don’t then they’re playing a losing game.
Business intelligence software has been high on the priority list for many organizations for some time now. In fact, regardless of your industry, your competitors probably employ some kind of BI solution. But since, as we’ve already discussed, they’re probably not using Monarch, what do they use?
Odds are that they’ve implemented a system with “all the bells and whistles”. It also probably came complete with a huge price tag and massive training and ongoing support requirements. Just like the folks at Jurassic Park, they spared no expense.
Turn their decisions against them like raging dinosaurs. Implement a solid and completely function BI strategy with Monarch at its foundation to save costs not just at the initial deployment but at every step along the way afterward as well.
You say you want a revolution
You can start your BI revolution by installing but a single copy of the desktop software. Then, as your needs increase, you can choose to install more licenses or move to a network installation. In time, you’ll have a library of individual BI tools (Monarch models and projects) at your disposal.
As the BI needs of your organization grow, you can leverage those tools by using them, with other more expensive (but not that expensive) and powerful Datawatch solutions like Datawatch Dashboards, Monarch Data Pump, Monarch BI Server and Monarch BI Enterprise Server.
The time is now
The clock is ticking. There’s only so much time left before your competition discovers what you now know: an affordable, powerful, useful and even easy to learn and use business intelligence solution is within your reach.
Put yourself on the winning team. Make the medal-winning decision to excel with Monarch.
I rarely watch the late night talk shows, but when such a gem comes along, well, it’s time to turn lemons into lemonade. While I was focusing on completing the 30 Days to Become a Better Monarch Modeler series, NBC kindly provided us with a rare opportunity to learn from their disastrous mess and expensive experiment.
Know what to do next
Don’t wait until your current show/host (system/data) has run its course. To take it to another level, begin taking steps now to replace it with a new show/system, or likely better yet, extend the useful life of the functional, if struggling, show/system by implementing a new host/data tool.
Consider adding Monarch to your overall information system, or by upgrading your ten year old Monarch software that doesn’t let you take advantage of your current MS Office software.
Misplaced Trust is Expensive
In his last episodes, Conan racked up some big bills by playing songs that required costly royalty payments, and joked with the audience about stealing everything that wasn’t nailed down. Yes, it probably made for good television, arguably some of his best, but at what cost to NBC and General Electric?
As a Monarch user, or as a manager of Monarch users, know that all that easy to use analytical ability carries with it a lot of responsibility. Be aware that Monarch can take full advantage of secure systems in terms of both acquiring data and sharing it.
Also, Monarch v10 can utilize your digital signatures so that the recipients of your Monarch work will know that they can trust your work too.
You’ve Got to Progress
Back in 2004, NBC promised Conan the Tonight Show, presumably to keep him from leaving the network at the time. But now that has happened anyway.
It’s one thing to build a couple of rudimentary models to convert static data locked up tight in reports into dynamic data, but what else are you going to do with it? The opportunities are endless. A good ERP system is nice, but a good ERP system paired with analysts who are skilled with Excel and Monarch… now we’re talking!
Further, as a manager, recognize that you need to allow your talented Monarch users to progress or you’ll risk their moving on from your firm just as quickly as Conan left NBC.
Be Consistent
The troubles started when NBC launched Leno’s new show in the 10 pm time slot. They should have predicted that they had only one and not two audiences for a talk show at that time of the day. The ratings, and the revenue dollars that follow ratings, suffered as each show had a cannibalizing negative impact on the other, which affected not just the network but perhaps more importantly, its affiliates.
Use Monarch to combine disparate information sources and repackage the data into any presentation you want, as long as you’re delivering that presentation consistently to your audience. If there’s a change in its once-familiar structure, help your audience by pointing it out and cite concrete examples when describing why this is better than what they were accustomed to, if they hadn’t been apprised of it somehow in advance.
And now, here’s Monarch!
Make a wise and informed decision to ensure a long and successful run with all of your information systems. The process of acquiring, packaging and converting data into actionable information shouldn’t turn into a messy and expensive fight. In fact, with a little extra effort, you can transform your data into a calling card of sorts for your outstanding skills that are as instantly recognizable as a celebrity host.
So stop working for your data, and make your data work for you. Tonight, choose to excel with Monarch.